Freshwater™ is a Detroit-based independent goods and lifestyle brand inspired by life, sneaker culture, hip hop, and yesterday's youth.

We represent those who live life like water; move with the terrain, maintain humility, and are able to adapt and alter when and where there's a need. We champion the hustle, be it blue or white collar, and what it takes to make sure that every today is better than every yesterday.

Established out of the uncertainty of 2020, the mission was to create a brand that is reflective of our personal interests, with products and concepts that are simple, minimalistic, and intentional. We operate under the belief that hard work and success don't just start out as friends. It takes dedication to make'em like eachother.

Featuring an aesthetic that focuses primarily on clean signature branding, Freshwater™ creates quality apparel that is also synonymous with the Midwest lifestyle. Basic essentials like classic Hoodies, T-Shirts, Jackets, and Caps that easily pair well with any outfit, and fair well with those who have an affinity for simplicity.